The rock band Boston has been around for decades. Over those years, the band has racked up a lot of name recognition. And every musician who has ever played with the group has likely sought to capitalize in some way or another on that association.
The term "open innovation" is not new to anyone in the technology sector. It reflects an attitude shared by many that traditional strategies related to intellectual property management don't always hold the water they once did. There is still a place for secrecy. Just ask Apple if you doubt that. But open innovation embraces the idea that greater, and perhaps speedier benefits come from collaborating with parties internally and externally.